Main Modules:
Introduction to Digital Marketing
Search Engine Optimization
Search Marketing
Web Site Analytics
Social Media
Email Marketing
Mobile Marketing
Display advertising
Strategy & Planning
Search Engine Optimization
Topics include:
• Strategies in Digital Marketing
• Aligning Internet with Business Objectives
• Examples of Great Case Studies
• User Behaviour & Navigation
• Branding & User Experience
Search Marketing
Topics include:
• Stakeholders in Search
• C ustomer Insights
• O n & off-page Optimisation
• Meta Tags, Layout, Content Ppdates
• Inbound Links & Link Building
Search Marketing
Topics include:
• Campaign Management
• Conversion Tracking
• Targeting & Analytics
• Keyword Selection
• Conversion Metrics: CPA, CTR
Web Site Analytics
Topics include:
• Goal Configuration &Funnels
• Intelligence Reporting
• Conversions, Bounce Rate,
Traffic Sources, Scheduling etc
Social Media
Topics include:
• What is Social Media Marketing?
• Overview of Facebook, Twitter,
LinkedIn, Blogging, Youtube and Flickr
• Building Brand Awareness Using
Social Media
• Social Media Management
• Insights and Analytics
• Best Practice Examples & case Studies
Email Marketing
Topics include:
• User Behaviour
• Segmentation, Key Metrics
• Best Practice Case Studies
• Split Testing
• Campaign Process Optimisation
Mobile Marketing
Topics include:
• SMS Strategy
• Mobile Advertising
• Mobile Optimized Websites
• 7 Step Process for Mobile Apps
• Proximity Marketing
• Strategic Steps
• Review & Testing
Display advertising
Topics include:
• Tracking your Campaign
• Optimizing the Campaign
• Campaign Planning
• Running Effective Ads
Strategy & Planning
Topics include:
• Situation Analysis, Planning, Budget, Measurement
• Information Gathering & Research
• Key Strategy & Planning Concepts & Methodologies
• Best Practice Case Studies
